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Case Study · Professional Kitchen Supplies

65.8% AI Citations Growth

A professional kitchen supplies brand moved from search-result visibility to verified AI authority, earning citations across Google AI Overviews and ChatGPT.

299 of 454 all-time Google AI Citations earned in the most recent campaign period

65.8%

AI Citations Growth

+1.3K

New Deep-Links

+34.2%

ChatGPT Citations

43%

AI Visibility Score

Context

The Starting Point

A kitchen supplies leader needed to move from search-result visibility to verified AI authority across Google AI Overviews and ChatGPT.

AI Overview Invisibility

Google AI Overviews began dominating search results. Without a citation inside the AI summary, the brand was effectively invisible at the top of the funnel.

The Recommendation Gap

Professional buyers use ChatGPT to compare technical specs. The brand was known, but specific products were not being recommended in high-intent prompts.

Inventory Invisibility

High-ticket, specialized equipment lacked deep-link citations, leaving the full product catalog outside the AI knowledge graph.

Competitive Displacement

Industry giants dominated AI-generated answers. The client needed top-tier positioning against six major competitors in procurement conversations.

Objectives

Campaign Goals

Two targets drove the GEO and knowledge graph expansion campaign.

Goal 01

AI Citation Dominance

Earn consistent citations in Google AI Overviews and ChatGPT for high-intent product and comparison queries.

Goal 02

Knowledge Graph Expansion

Embed the full product inventory into LLM retrieval paths so AI systems deep-link to specific equipment pages.

Approach

Our Approach

Four pillars embedded the brand into AI retrieval and competitive procurement prompts.

01

Reddit-Native Trust Signals

Authentic brand mentions and technical discussions in culinary and equipment subreddits where LLMs source human-verified data.

02

High-Authority Integration

Specialized content mapped into top-tier industry platforms so AI models retrieve the brand from sources they already trust.

03

Prompt-Level Tracking

Shifted from keyword tracking to prompt visibility, monitoring position and sentiment across high-value procurement queries.

04

Competitive Benchmarking

Tracked performance against industry leaders to move average position from 3.7 toward top-recommendation status.

Performance

The Results

AI citation and visibility data from the campaign period.

Verified via AI visibility tooling and citation tracking

Google AI Citations+193%
Before155
After454
ChatGPT Citations+34.2%
Before1,500
After2,013
Average PositionTop 4
Before5.2
After3.7

Top 2 of 7

Competitive Benchmark

High-authority alternative vs. six major competitors

43%

AI Visibility Score

Featured in 43 of every 100 AI-generated chats

3.7

Average Position

Staple in top recommendations, targeting 1.5 next phase

64

Sentiment Score

AI adds positive modifiers, not just brand name mentions

Evidence

In Action

GEO execution and competitive AI visibility gains.

Phase 1

AI Citation & Deep-Link Strategy

Reddit dominance and high-authority integration to embed the brand into the AI knowledge graph, with prompt-level performance tracking against industry competitors.

Phase 2

Competitive Visibility & Sentiment

65.8% of all-time Google AI citations earned in the campaign period, +1.3K new deep-links, 43% visibility score, and top-2 positioning vs. six competitors.

Outcome

This campaign proved that in the age of Generative AI, visibility is about trust and retrieval. The client transitioned from static SEO to a dynamic GEO strategy and locked in a position as a verified AI authority in professional kitchen supplies. They are now positioned to lead AI-driven procurement, convert high-value leads, and outpace the competition.

Next step

Become the Strategic Partner

We engineer your brand for AI retrieval, citations, and deep-link authority across ChatGPT, Gemini, and Google AI Overviews.