Red-Engage logo

A 65% Increase in AI Citationsand 1.3K+ new deep-links in theprofessional kitchen supplies industry

INDUSTRY
Professional Kitchen Supplies
BRAND NAME
N/A

The Challenges

  • Are you on AI overviews?:Google AI Overviews began dominating the top of search results, causing a drop in organic clicks. If the brand wasn't cited inside the AI summary, they were effectively invisible.
  • The Recommendation Gap:Professional buyers are increasingly using ChatGPT to compare technical specs (e.g., "best energy-efficient combi-ovens"). The client's brand was known, but their specific products weren't being recommended.
  • Inventory Invisibility:They were missing out on high-intent "deep-link" citations for specialized, high-ticket equipment.

Our Strategy

1

Reddit Dominance & High-Authority Integration

LLMs like ChatGPT and Gemini place a high weight on "human-verified" data from platforms like Reddit, Quora, LinkedIn to determine brand trust.

  • Reddit Dominance: LLMs retrieve a large percentage of the responses data from Reddit discussion so we worked on integrating authentic brand mentions and technical product discussions within relevant culinary and equipment subreddits. This ensured that when an LLM looks for "unbiased" community sentiment, our client is the primary recommendation.
  • High-Authority Integration: We mapped and integrated specialized content into top-tier industry platforms. This allowed for organic retrieval, where LLMs "pull" our client's data because it is hosted on a site the model already trusts as a primary source.
2

Prompt-Level Performance Tracking

We transitioned from tracking "keywords" to tracking Prompt Visibility.

  • Competitor Benchmarking: Using advanced AI visibility tools, we tracked the client's performance against industry giants
  • Iterative Enhancement: We monitored our client's Position and Sentiment Score across high-value relevant prompts.

Execution Roadmap

AI Citation & Deep-Link Strategy
1
PHASE 01

AI Citation & Deep-Link Strategy

Reddit dominance and high-authority integration to embed the brand into the AI Knowledge Graph. Prompt-level performance tracking against industry competitors.

Competitive Visibility & Sentiment
2
PHASE 02

Competitive Visibility & Sentiment

65.8% of all-time Google AI citations earned in campaign period; +1.3K new deep-links; 43% visibility score and top 2 positioning vs. 6 competitors.

Hard Results

Strategic community placement led to tangible business growth, transforming online presence into measurable impact.

65.8%
AI Citation Explosion (Google)
299 of 454 all-time Google AI Citations earned in campaign period
+1.3K
Deep-Link Expansion
Massive expansion in product-level visibility via ChatGPT
VERIFIED RESULTS
65.8%
AI Citations Growth
299 of 454 all-time Google AI Citations earned in the most recent campaign period

Key Highlights

  • 65.8% (299 of 454) of all-time Google AI Citations were earned in the most recent campaign period.
  • +1.3K new unique pages deep-linked by ChatGPT, representing a massive expansion in product-level visibility.
  • Additional +34.2% of new citations shows the expansion of the brand's "Knowledge Graph" footprint on ChatGPT.
  • By tracking visibility against 6 other competitors, we have positioned the client as a top 2# high-authority alternative to the biggest names in the space.
  • AI Visibility: A 43% Visibility Score means that out of every 100 chats generated by AI models, the client featured in 43 of them.
  • Average Position: We are now a staple in the Top 4. The next phase is specifically designed to move that needle from 3.7 to 1.5 by increasing the Trust Density of our citations.
  • Sentiment: A 64 means the AI isn't just reciting your name; it is adding "Positive Modifiers."

Competitive Sentiment & Visibility

MetricImpactInsight
Competitive BenchmarkTop 2 of 7Positioned as a high-authority alternative vs. 6 other competitors in the space
AI Visibility Score43%Out of every 100 AI-generated chats, the client featured in 43 of them
Average Position3.7 (Top 4)Next phase designed to move from 3.7 to 1.5 by increasing Trust Density
Sentiment Score64AI adding positive modifiers — not just reciting the brand name

Conclusion

This campaign proved that in the age of Generative AI, visibility is no longer about keywords; it is about trust and retrieval. By moving away from static SEO and embracing a dynamic LLMO strategy, our client has effectively "locked in" their position as a primary authority in the professional kitchen supplies market. Our client hasn't just improved their digital marketing; they have successfully transitioned their business into a Verified AI Authority. As AI-driven procurement becomes the industry standard, they are uniquely positioned to lead the market, convert high-value leads, and outpace the competition.

Become the Strategic Partner

Reddit is not just a platform; it's an ecosystem. We don't just manage your presence—we engineer it to become your most powerful growth channel.